As Marshall McLuhan famously stated “The message is the medium.” The medium today is the internet and the unfettered access for a fully democratized series of messages supported by a distribution model bolstered entirely by appealing to the lowest common denominator.
When Ali, Casey, and I were in college down in central Illinois, we lived in this great place just a block off campus. It was situated at the top of a hill overlooking the town smack dab in the middle of Greek Row, snuggled between the Beta and SAE houses—a modest, three-bedroom house with a front porch and back patio, and yard that made it ideal for barbecues and other themed or not themed parties.