CNN announced that the word of 2018 was “Justice.” I’ve read on Medium that the word of 2018 was “Trauma,” “Resist,” and “Moments.” Also, “Truth,” “Rage,” Fuck,” and “Listen.”

All wrong.

I was in traffic the other day on the Kennedy. Saw a billboard that said, “Abortion takes away human life.” OK, but making the case to add more human lives to the planet when people are stuck in traffic isn’t the most effective way to communicate that message. This is basic marketing. This was poor media placement. You want a billboard to be effective to the people stuck in traffic? Slap up a billboard promoting the benefits of genocide.