Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
When Ali, Casey, and I were in college down in central Illinois, we lived in this great place just a block off campus. It was situated at the top of a hill overlooking the town smack dab in the middle of Greek Row, snuggled between the Beta and SAE houses—a modest, three-bedroom house with a front porch and back patio, and yard that made it ideal for barbecues and other themed or not themed parties.