Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
Never give up. Don’t stop, just start. That’s the trick. The hardest part is starting. Genius only comes to a running mind.