I Believe... [Potter Litmus]
...that the new marker of whether or not I want to engage with someone is the answer to the question “So, what do you think of JK Rowling?”
Woke Super Bowl Commercials
Volkswagen – “Schindler’s Car”
Popular VW models transform into one another through the decades bringing us to today.
[V.O. – MAN]
A lot has changed in eighty years.
The way we live. The way we drive. The way we don’t kill Jews.
The all new 2019 Volkswagen Jetta. It’s not a Jew killer.
Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
The stomach tightens and sinks.
The heart and lungs follow.
It’s a confounding reaction to a receipt of affection.
It’s familiar, and, therefore, oddly comforting.
But familiarity can be a curse.
A cursed reminder of what once went wrong when you were just trying to do things right this time.
This time it’ll be different, you say.
Why? You’re different, but what are you doing differently?