Notes from the Post-it Wall | Week of January 6, 2019
You don’t need balloons or cupcakes to be excited about learning your baby’s sex. And yes, it’s a sex. It’s never gender. Gender is a social construct, and for even the most pro-life pro-lifers out there, an unborn child/fetus/uterine turd cannot, by the laws of science, be socialized. Talk to it, play music for it, fine. You can’t make it like pink or blue in the womb. If you need to be surprised about your baby’s sex, listen to what your OB or midwife tells you during pregnancy, or at the time of birth. Getting all geared up over the sex of a child is exactly why we have sexism. So, please, for the sake of our future, knock it the fuck off.
Dove Needs to Clean Up Its Act if it Hopes to Survive the Identity War
The idiom, “You can’t please everyone all the time” no longer holds water. Today, when it comes to product marketing, if you don’t please everyone all the time, you’re going to upset enough people so much that their digital pitchforks and torches can destroy your brand in an afternoon.
What’s the solution? The death of targeted marketing, maybe. If I were the director of copy, I’d suggest the following: “You know that bath time is precious.” Don’t specifically identify anyone other than the buyer, whomever and whatever that may be. It’s just as accurate.
Jake and Caroline’s first date was at The Whistler. They talked about Ronnie, how much they loved The Diplomat, and debated the better ride-share service, Uber or Lyft. She was Uber, he was Lyft. They got wasted on Sazeracs and had sex at her apartment. It was incredible for both of them. Caroline stopped taking sex advice from Ronnie.