I Believe... [Defining Hate]
I believe... that speech you hate is not “hate speech.”
Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
The stomach tightens and sinks.
The heart and lungs follow.
It’s a confounding reaction to a receipt of affection.
It’s familiar, and, therefore, oddly comforting.
But familiarity can be a curse.
A cursed reminder of what once went wrong when you were just trying to do things right this time.
This time it’ll be different, you say.
Why? You’re different, but what are you doing differently?