The Basecamp Dilemma Facing the Desire for Self-Expression
The 80's has been labeled the "Me" decade. Pursuit of selfish interest became the mantra of the day. Today is the "Look at Me" decade, when establishing a personal brand is tantamount. The concept of subsuming your brand identity (and your identifiers in sum) is off the menu. Corporations aren't loyal to the labor, why should the labor be loyal to them?
When Ali, Casey, and I were in college down in central Illinois, we lived in this great place just a block off campus. It was situated at the top of a hill overlooking the town smack dab in the middle of Greek Row, snuggled between the Beta and SAE houses—a modest, three-bedroom house with a front porch and back patio, and yard that made it ideal for barbecues and other themed or not themed parties.