Finding Three Pain Points — How to Sell Progress
My brief stint selling window replacements did garner me some insight on the process that, as I look out into our divided country, I can’t help but wonder if the technique used to get people to spend $30,000 to replace their windows might have some value in selling our most untenable ideas to one another.
America has always sold itself like a potluck dinner—“Bring your culture! Bring your grandma’s recipes! Bring the funky spices we can pretend we invented!”