The Basecamp Dilemma Facing the Desire for Self-Expression
The 80's has been labeled the "Me" decade. Pursuit of selfish interest became the mantra of the day. Today is the "Look at Me" decade, when establishing a personal brand is tantamount. The concept of subsuming your brand identity (and your identifiers in sum) is off the menu. Corporations aren't loyal to the labor, why should the labor be loyal to them?
Jake and Caroline’s first date was at The Whistler. They talked about Ronnie, how much they loved The Diplomat, and debated the better ride-share service, Uber or Lyft. She was Uber, he was Lyft. They got wasted on Sazeracs and had sex at her apartment. It was incredible for both of them. Caroline stopped taking sex advice from Ronnie.