Notes from the Post-it Wall | Week of December 1, 2019
If you didn’t like the latest Peloton ad, don’t buy a Peloton. That’s how advertising works. Ads are meant to liked so people will buy the thing they’re selling. If you don’t like it, don’t buy it. But also, find something else to do with your time than rage out about how dumb it is.
The stomach tightens and sinks.
The heart and lungs follow.
It’s a confounding reaction to a receipt of affection.
It’s familiar, and, therefore, oddly comforting.
But familiarity can be a curse.
A cursed reminder of what once went wrong when you were just trying to do things right this time.
This time it’ll be different, you say.
Why? You’re different, but what are you doing differently?