Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
If you ever want the Ellis Island experience circa 1907, swing into the Chicago City Clerk’s office in Portage Park. The number of different accents is loads of fun and reminds you of the shared American Experience, which is that city bureaucracy is no fun for any of us.