Elizabeth Harper, Poetry Elizabeth Harper Elizabeth Harper, Poetry Elizabeth Harper

Alternatives to and variations on the slogan “Defund the Police,” because, let’s face it, it could use some improving, or at least some explanation and elaboration

Could We At Least Get Rid Of The Neo-Nazi, Racist, Fascist, White Supremacist Police Officers? Please? Pretty Please? Is That Really So Much To Ask? People In Other Professions Who Exhibit Racist And Violent Behavior Don’t Get To Hold Onto Their Jobs. They Get Fired. Otherwise It’s A Public Relations Nightmare.

Read More
David Himmel David Himmel David Himmel David Himmel

Dove Needs to Clean Up Its Act if it Hopes to Survive the Identity War

The idiom, “You can’t please everyone all the time” no longer holds water. Today, when it comes to product marketing, if you don’t please everyone all the time, you’re going to upset enough people so much that their digital pitchforks and torches can destroy your brand in an afternoon.

What’s the solution? The death of targeted marketing, maybe. If I were the director of copy, I’d suggest the following: “You know that bath time is precious.” Don’t specifically identify anyone other than the buyer, whomever and whatever that may be. It’s just as accurate.

Read More